GG Predict
case
GGPredict is a company that do analytics in e-sport. They use advanced technology based on artificial intelligence, which automatises and rates player’s progress. This tool allows e-players to develop by helping them understand their gaming performance and improve their results.
My goal was to fuse the company’s analytical personality with the natural joy and passion of gaming. Also, as their field is more on the technical, analytic side of gaming, rather than sports and fun, I had to ensure that the brand logo would not be mistaken for e-sports team.
scope
Branding,
Brand manual,
Social media creation
The GG Predict logotype represents the symbol of bar chart, inscribed into the shape of a shield. In addition, the shield also contains two G’s facing each other.
Colouring based on three shades blue symbolizes diversity. In addition, it gives a shading effect.
The typography was designed from scratch.
